All the terms you find here are used inside your Workspace. You can keep this page on the side to make sure you have everything in mind.
Programmatic
General
AdServer : Technology used to manage ads (buys or sells).
SSP : Acronym for Supply Side Platform. It is a technologic platform that let the Supplier (Publisher, Sales House), to sell its Advertising inventory programmatically.
DSP : Acronym for Demand Side Platform. It is a technologic platform that let the Advertisers (Buyers, Agencies...) buy Advertising inventory programmatically, on SSPs.
Seat ID : A token used to authenticate a unique buyer or seller, respectively on the DSP or SSP.
Trading Desk : Agency specialized in Programmatic buyings.
Auctions
First Price Auction (Auction Type 1) : The highest bid wins and pays its bid price
Second Price Auction (Auction Type 2) : The winner with the highest bid pays the second highest bid of the auction competition +0,01€
Fixed Price (Auction Type 3) : The value passed in BidFloor is the agreed upon deal price. This means the winner will pay the price added in the deal.
Programmatic Guaranteed (Auction type 3 with guaranteed volume) : All bids must be bought. Also known as Agreements, Sponsorship or Standard, this type of deal is the only way to guaranteed volume.
Bid Request : Element sent by one seller via its SSP to a DSP, for one or many buyers. A bid request is a potential impression.
Auction : A bid request owns one or many auctions. There are as many auctions as Buyers addressable in a Bid request.
Bid Response : A bid response is the response from one buyer on one DSP, to the bid request ID received.
Floor Price : The minimum price the buyer can win the auction.
Bid Price : The price the buyer is ready to pay.
Win Bid : The price the buyer has won the auction.
Paid Price : The price the buyer has paid for the impression.
Impression : An impression is when one ad is served on a website. It happens when a Bid request has been won by a buyer.
Participation Rate : The rate the buyer(s) has to participate on all the bid requests (=Bids responses / Bids Requests)
Win Rate : The rate the buyer(s) has won the bids he has answered (=Impressions / Bids Responses)
Performance
CTR : Click-Through Rate : The ratio on Clicks / Impressions
Viewability Rate : The volume of ad's pixels that has been visibible at 50% in the browser window for a continuous 1 second.
VTR : Also known as completion rate, is the percentage of videos viewed completely divided by number of videos impressions delivered.
Metrics
Revenue : Revenue is the income generated by the publisher, on one or many SSP. The revenue in Manadge is the net revenue.
Spend : Spend is the amount of money spent by the buyer for on or many advertisers. It is the net revenue of a publisher.
Impression : An impression is when an ad is displayed from a website or app, and is countable.
eCPM : The eCPM is the average Cost Per Mile. It is calculated by dividing the revenue by the number of impressions *1000.
Bid requests : Element sent by one seller via a SSP to a DSP, for one or many buyers. A bid request is a potential impression.
Bid response : A bid response is the response from one buyer on one DSP, to the bid request ID received from the SSP.
Participation Rate : The rate the buyer(s) has to participate on all the bid requests (=Bids responses / Bids Requests)
Win Rate : The rate the buyer(s) has won the bids he has answered (=Impressions / Bids Responses)
CTR : Click-Through Rate : The ratio on Clicks / Impressions
Viewability Rate : The volume of ad's pixels that has been visibible at 50% in the browser window for a continuous 1 second.
VTR : Also known as completion rate, VTR is the percentage of videos viewed completely / number of videos impressions delivered *100.
CPC : CPC is the cost per clic. It is the ratio of the number of clicks / the total revenue.
CPCV : CPCV is the Cost Per Completed View. It is the ratio of the number of videos viewed 100% / the total revenue.
Dimensions
All the following dimensions are available across the app on the following features :
Dashboard
Deal setup
Mappings
These dimensions have been normalized across all SSPs by Manadge team.
Ad Unit : Ad Unit represents the spaces on your website or app where the ad is shown. The Ad Unit can define many attributes, such as the size of the ad format, the website and the page type.
Example : NY Times - Desktop - Articles - Banner ATF
Advertiser : The Advertiser is a company that buy the ads. It can be the brand or the holding.
Example : McDonald's
Buyer : The Buyer is a unique entity that buys the ad with a Buyer Platform, known as DSP. It is identifiable with a unique Seat ID on the specific DSP.
Example : Netflix (348979 - Display & Video 360)
Country : The country is the country place where the internet user has seen the ad.
Example : France
Deal : A deal is a way to invite a buyer to bid on a portion of an advertising inventory via an auction. It can be defined with a guaranteed volume, or not.
Example : Publicis - L'Oréal - NY Times - 300 250 Programmatic Guaranteed
Device : The device is the platform on which the internet user has seen the ad.
Example : Desktop
Publisher : The Publisher is the website or app on which the ad is displayed.
Example : New York Times
Format : The Format is the size spelled in pixels, or type of ads
Example : Preroll, 300 x 250
Member : Member is a user part of your Workspace that own a portfolio. In this way, you can filter on the user portfolio.
Example : John Doe
Placement : A placement is a group of Ad Units.
Example : Run on Network - ATF positions
Publisher Domain : The Publisher Domain is the URL of the website or app on which the ad is displayed.
Example : newyorktimes.com
Seller : The Seller is the account on the SSP on which the ad has been sold.
Example : New York Times (12345 - Google Ad Manager)
SSP : The SSP is the technology used to sell the advertising via OpenRTB Protocol.
Example : Google Ad Manager
DSP : The DSP is the technology used by the Buyer to buy the advertising via the OpenRTB Protocol.
Example : Display & Video 360
Status : Status are defined by Manadge based on conditions.
Running : Deal is generating revenue,
Live : Deal is sending bid requests, but does not generate revenue,
Troubleshoot : Deal receive bid responses, but does not generate revenue,
Offline : Deal does not send bid requests.
Example : Running
Tag : Tags are here to group deals based on conditions, or manually by a user.
Example : #Publicis
Auction Type : The Auction Type is the split of transactions types based on the OpenRTB protocol.
Example : Open Auction, Programmatic Guaranteed, Fixed price.
Advertiser category : The industry category of the Advertiser or Product.
Example : Food & Drink, Travel, Technology & Computing
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