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Understand the Mapping Feature

Get further information regarding mappings.

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Written by Marc Paquette

What is a Mapping ?

A Mapping is a powerful feature that allows you to consolidate multiple values from the same dimension into a single, unified dimension. This helps streamline your data analysis, providing cleaner, more actionable insights.

Example: The "Publicis" Mapping enables you to group all the buyer seats used by Publicis across different SSPs, giving you a consolidated view of their investments in one place.

Once a mapping is created, it is applied automatically to both historical and future data. This dynamic feature requires no manual updates, ensuring that your data is always up-to-date without additional effort.


Why Use Mappings?

The mapping feature is essential for maintaining granular control over your revenue data. By creating custom Mappings, you can:

  • Track and analyse revenue from advertisers, agencies, websites, stations, or ad positions with more precision.

  • Simplify revenue reporting by consolidating data points into meaningful categories.

  • Ensure consistency in naming conventions across your teams and data workflows.

Two Key Levels of the Mapping Feature

  1. Mapping Types (Parent): These serve as the overarching categories for your Mappings. Each Mapping Type represents a specific dimension, such as advertisers, agencies, websites, or stations, allowing you to organize your data based on different business objectives.

  2. Mapping Rules (Child): These are the individual, customizable virtual dimensions that fall under a specific Mapping Type. Each Mapping Type can have multiple Mapping Rules, allowing you to define how different values within that dimension are grouped. For example, under a Mapping Type like "Advertisers," you can create Mapping Rules to track specific advertisers or groups of advertisers.

Together, a Mapping Type and its associated Mapping Rules give you full control over how your data is aggregated and displayed, ensuring it aligns with your specific needs.

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