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Metrics and Dimensions Glossary (Manadge for TAP)

Nathan avatar
Written by Nathan
Updated over 11 months ago

Metrics

  • Ad Network Clear Price : Average Clear Price for Ad Network

  • Ad Network Gross Revenue : Gross Revenue for Ad Network

  • Average Clear Price : Calculated [Sum (Clear Price) / Impressions]

  • Bid Request Count : The number of requested bids.

  • Delivery Rate : Calculated: Impressions / Wins. Delivery rate gives you an idea of how much inventory you have per auction.

  • Estimated Opportunities : Calculated: Bid Request Count * Impressions / Wins

  • Estimated Sell-Through Rate : Calculated: = Wins / Bid Request Count

  • Publisher Gross Revenue : Publisher Gross Revenue

  • Publisher Average Clear Price : Average Clear Price for Publisher

  • Impressions : impressions

  • Wins : Winning bids. (Note that a "win" does not necessarily mean an impression.)

Dimensions

  • Ad Network Name: Ad Network that owns the package

  • Addressable: Applies when a cookie sync with at least one DSP has been executed or an Advertising ID is provided for mobile In-App

  • Advertiser Domain: Domain of the advertiser that placed the bid

  • Auction Outcome: Result of the auction

  • Auction Type: Used to calculate the clear price of a winning bid

  • Creative Language: Language of the creative (provided on the bid response)

  • Device Connection Type: Connection type provided by the device

  • Device Country: Country retrieved from the IP Address

  • Device DMA: DMA retrieved from the IP Address provided by the device (only applicable for the US market)

  • Device Global Region: Aggregated country list

  • Device Language: Listener's device language

  • Device OS: Listener's device operating system

  • Device Type: Listener's device type

  • Device ZIP: Zip code retrieved from the IP address

  • Distributor: The distribution channel (i.e., digital property where the listener accesses the audio content).

  • GDPR: Is the listener subject to GDPR; true when the country is in EU or when the consent string is provided

  • GDPR Consent: When true, the consent string is provided

  • Inventory Position: Position of the ad placement

  • Market Name: Name of the market which the station belongs (defined in the Triton Console)

  • Package Name: Name of the package managed by the ad network

  • Protocol: Defined how an ad was delivered to the listener

  • Publisher ID: Publisher ID as defined in Triton Console

  • Publisher Name: Publisher Name defined in Triton Console

  • Region Name: Region retrieved from the IP Address

  • Series Title: The user-readable title of the podcast

  • Station Domain: Station domain defined in Triton Console or passed via the on-demand parameter

  • Station Format/Genre: Station format based on IAB v2 content categories

  • Station ID: Station ID defined in Triton Console

  • Station Language: Station language defined in Triton Console or passed via the on-demand parameter

  • Station Name: Station name defined in Triton Console

  • User Age: Listener age retrieved from registration data if passed in the ad request.

  • User Gender: Listener gender retrieved from registration data if passed in the ad request.

  • Buyer: Buyer which won the auction (a winning bid dimension will only applies to requests that have led to a win)

  • Creative Duration Bucket: Creative duration range of the winning bid

  • Deal ID: ID of the deal which won the auction (a winning bid dimension will only applies to requests that have led to a win)

  • Deal Name: Name of the deal which won the auction (a winning bid dimension will only applies to requests that have led to a win)

  • DSP: DSP which won the auction (a winning bid dimension will only applies to requests that have led to a win)

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