Metrics
Ad Network Clear Price : Average Clear Price for Ad Network
Ad Network Gross Revenue : Gross Revenue for Ad Network
Average Clear Price : Calculated [Sum (Clear Price) / Impressions]
Bid Request Count : The number of requested bids.
Delivery Rate : Calculated: Impressions / Wins. Delivery rate gives you an idea of how much inventory you have per auction.
Estimated Opportunities : Calculated: Bid Request Count * Impressions / Wins
Estimated Sell-Through Rate : Calculated: = Wins / Bid Request Count
Publisher Gross Revenue : Publisher Gross Revenue
Publisher Average Clear Price : Average Clear Price for Publisher
Impressions : impressions
Wins : Winning bids. (Note that a "win" does not necessarily mean an impression.)
Dimensions
Ad Network Name: Ad Network that owns the package
Addressable: Applies when a cookie sync with at least one DSP has been executed or an Advertising ID is provided for mobile In-App
Advertiser Domain: Domain of the advertiser that placed the bid
Auction Outcome: Result of the auction
Auction Type: Used to calculate the clear price of a winning bid
Creative Language: Language of the creative (provided on the bid response)
Device Connection Type: Connection type provided by the device
Device Country: Country retrieved from the IP Address
Device DMA: DMA retrieved from the IP Address provided by the device (only applicable for the US market)
Device Global Region: Aggregated country list
Device Language: Listener's device language
Device OS: Listener's device operating system
Device Type: Listener's device type
Device ZIP: Zip code retrieved from the IP address
Distributor: The distribution channel (i.e., digital property where the listener accesses the audio content).
GDPR: Is the listener subject to GDPR; true when the country is in EU or when the consent string is provided
GDPR Consent: When true, the consent string is provided
Inventory Position: Position of the ad placement
Market Name: Name of the market which the station belongs (defined in the Triton Console)
Package Name: Name of the package managed by the ad network
Protocol: Defined how an ad was delivered to the listener
Publisher ID: Publisher ID as defined in Triton Console
Publisher Name: Publisher Name defined in Triton Console
Region Name: Region retrieved from the IP Address
Series Title: The user-readable title of the podcast
Station Domain: Station domain defined in Triton Console or passed via the on-demand parameter
Station Format/Genre: Station format based on IAB v2 content categories
Station ID: Station ID defined in Triton Console
Station Language: Station language defined in Triton Console or passed via the on-demand parameter
Station Name: Station name defined in Triton Console
User Age: Listener age retrieved from registration data if passed in the ad request.
User Gender: Listener gender retrieved from registration data if passed in the ad request.
Buyer: Buyer which won the auction (a winning bid dimension will only applies to requests that have led to a win)
Creative Duration Bucket: Creative duration range of the winning bid
Deal ID: ID of the deal which won the auction (a winning bid dimension will only applies to requests that have led to a win)
Deal Name: Name of the deal which won the auction (a winning bid dimension will only applies to requests that have led to a win)
DSP: DSP which won the auction (a winning bid dimension will only applies to requests that have led to a win)