A new metric is now accessible within your Manadge for TAP (Triton Digital) workspace, named "Deal Bid Requests." This metric replaces the previous "Deal without bid" dimension found in the Rill platform.

"Deal Bid Requests" is the total number of bid requests a deal was included into. This metric provides accurate data solely at the deal dimension level, on a per-deal basis. It's essential to note that there's overlap inherent to this metric when aggregating multiple deals together.

As a refresher, a single deal may be eligible to multiple bid requests, and conversely, a bid request can include multiple deals.

Below is a simplified workflow of a Bid Request :

Here is a sample of a single Bid Request, that includes multiple Deals.

Thus, aggregating the "Deal Bid Requests" metric across two deals could result in the double counting of bid requests, rendering the data inaccurate.

We advise using the "Deal troubleshooting" dashboard template available.

You can create a Dashboard template as follows :

You can focus on the Deal Name widget with a table view to add multiple metrics as follows :

This table offers a comprehensive overview of deal performance, with Revenue, total Deal Bid Requests, Wins, Impressions, and Delivery Rate. The introduction of the new metric, Deal Bid Requests, presents a more streamlined and effective method for troubleshooting and analyzing deals.

Comparing the total number of Deal Bid Requests sent by a specific deal to its wins and impressions provides a holistic view of how many bid requests have resulted in wins, thereby indicating areas for improvement. For instance, if a deal has dispatched 1.5 million bid requests but only garnered 300,000 wins and 150,000 impressions, it suggests that either the targeting criteria for the buyer are not adequately configured, or the buyer isn't winning as many bids as anticipated.

This metric is not available for Ad Network workspace.

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