Trends is a new feature developed in your Dashboard to help your Sales Team identify new opportunities to help you grow and develop your programmatic activity.
This tool help you understand how Advertisers and Buyers are spending on the market, if any of their activity is recorded on your own inventory and how you're performing against your competitors.
Therefore, you'll have insights from 2 distinctive sources :
Market gather and anonymize your competitors data for you to get a look at which Advertisers from which Buyers are currently spending on the market, with granularity of the transaction type (Open Auction, Deal), the media type (Display, Video, ...) and the detail of performance (CPM, Viewability, VTR).
Deal Recommendation analyses your Open Auction activity to show you high spending Advertisers on your own inventory, with paid eCPM close to your Deal price for the same type of formats.
With this type of information your sales team will be able to make more effective sales calls.
📚 Get more related informations :
Learn more about Trends Deals Recommendation
Learn more about Trends Market
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