How to access Trends Market ?
In the sidebar, simply click on "Trends" button, then click on "Market" button.
Here's a quick example below 👇
What is Trends Market ?
This tool is displayed as a table where every Advertiser and its Buyer/DSP are ranked by spending from top to bottom on the selected timeframe :
On the second part of the table, information about the type of delivery are given : Media Type, Format, CPM and Auction Type :
Position indicates your performance on this specific set of dimensions against what happened on the Market :
Ahead of the Market : You're receiving more spend than you “should” and this campaign is performing well on your inventory.
On Par of the Market : You're receiving spend from the advertiser accordingly to your size and revenue.
Behind the Market : You're not receiving enough spend : this campaign might be under-delivering compared to your competitors.
Not positioned : Not revenue was recorded on your inventory for this campaign
📚 Get more related informations :
Learn more about Trends Deals Recommendation
Learn more about Trends
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