Click on the "Trends" button (on the left in the sidebar), then click on "Deals Recommendation" button.

Here's a quick example below 👇

This new feature analyses your programmatic activity in order for you to gain insight of Advertisers already buying your ad inventory with high CPMs through Open Auction.

It then compares these advertisers CPM to your current average Deal CPMs for the same format. You can then compare and decide if it could be worth it to reach these buyers in order to propose them Deals.

This feature helps you identify new and interesting opportunities, given these Advertisers are already present on your inventory through Open Auction and spending substantial budget.

It means they found performances that are on par with their goals, which could be a win-win situation if they upgrade to Programmatic Guaranteed or Fixed Price Deals as you help them security a flat CPM, a determined size of volume or data reach.

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