If needed you can add more granularity to your analysis thanks to the following filters :
Deals / Open Auction
You can choose here whether to focus on Deals (all deal types gathered) or Open Auction spending. The table below will be updated according to your choice.
Period
Allows you to select the timeframe of the information presented in the table.
Agency
We classified buyers from the big 6 agencies : Dentsu, Havas, OMG, Publicis, WPP-Groupm and JellyFish in order for you to
Media Type
The type of creatives delivered by the advertiser : Display, native or Video
Auction Type (for Deals only)
Lets you distinguish between the Deal type : Private Auction, Fixed Price or Programmatic Guaranteed.
Position
This feature calculated by Manadge let you compare how every line is doing on your inventory. 4 values are possible :
Ahead of the Market : You're receiving more spend than you “should” and this campaign is performing well on your inventory.
On Par of the Market : You're receiving spend from the advertiser accordingly to your size and revenue.
Behind the Market : You're not receiving enough spend : this campaign might be under-delivering compared to your competitors.
Not positioned : Not revenue was recorded on your inventory for this campaign
📚 Get more related informations :
Learn more about Trends Deals Recommendation
Learn more about Trends Market
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